Every Valentine’s Day for the past 10 years, the most beautiful and strange display of love takes place right here in San Francisco. Why, we're talking about an enormous pillow fight, of course! How else do you show your love other than smacking your partner, closest friends, or wonderful strangers across the head with a fluffy pillow? This is somewhat an unofficial event, as there is no permit. However, like Santa Con and all the many other quirky permitless events before it, if 1000 people want to have a pillow fight - well, there's gonna be a freakin' pillow fight. If you are considering sneaking your dorm bed pillow away to this event, just let us know. We have lots of old pillows we’d rather give you.